Website Design

Websites With a Marketing Edge

  • Are you attracting your ideal client?
  • Is your website converting?
  • Do you want to sell online, but don’t know how?
  • Does your website scale on all devices?
  • Are you ready for an updated look?
  • Do you feel overwhelmed by all the tech and are not sure where to start?

Why is a professional web site important?

Strategic design decisions such as changing the colour and location of a button on a page, can make a difference whether your site converts or not. Ultimately, good web design is a crucial element in your marketing and can play a role in whether you reach your business targets.

Design decisions concerning the front end of your website play a big part in how your customers perceive your business. They contribute to the experience a customer has once they interact with your product/service.

Following good design principles can increase conversions for your company. Professional, clean, compelling design elements immediately communicate the value of your business or product to a prospective customer.

There are specific elements that a successful interface design should exhibit in order for your website to attract your ideal customer.

In addition to an effective front end design, it is crucial that your website’s backend is set up keeping accessibility and SEO best practises in mind.

You might not be aware that not all websites are created equal. From experience I can say that I have seen many websites that did not have basic SEO or Google Analytics integrated. These are important to ensure that you reach your audience and that you can track your results.

At Groovetrotter Designs, implementing basic onsite SEO and setting up and integrating Google Analytics is always included in any web design package. This way you can be sure that you are getting quality work for your money that will set you apart from your competition.

Here is what’s included in a website package

  • Phone consultation
  • Competitive research
  • Mockup including colour scheme, fonts and layout
  • 2 rounds of changes to mockup based on your input
  • Professional modern design that accurately reflects your brand/values/personality
  • User-targeted design with clear calls-to-action
  • Responsive design for mobile viewing/interacting
  • Premium license for Divi WordPress Theme
  • Installation of WordPress theme and plugins
  • Google Analytics set up and integration
  • Theme customizations according to your individual branding guidelines
  • Configuration of plugins
  • Building of all pages including services, contact, reviews etc
  • Image optimization for fast page loads
  • Onsite SEO (custom written SEO title and descriptions for each page)
  • Testing of website

A la carte add ons

  • Enhanced homepage content to clarify your message and to drive visitors to take action
  • Set up of Google Local Business listing
  • Integration of SSL certificate
  • Homepage slider set up
  • Image gallery
  • E-commerce integration and set up
“Design is not just what it looks like and feels like.
Design is how it works.”
~ Steve Jobs