What is Social Media Management?
No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand. At this point in the game, not having a social media presence is kind of like pulling out a flip phone at a meeting.
Why You Need it
Whatever your business and audience, a substantial portion of your customers and leads are on social.
Having access to those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service. Social media posts provide an opportunity for the public to find your new web content and click through to your site.
Social Media is a great tool to connect with and to engage your customers and clients, to create a community and to extend your brand. Social media is key to customer service because it allows for a quick customer response time.
We set up your Facebook, Twitter and/or Instagram accounts, create a custom cover and profile image, fill in all pertinent information and create content that we post for you every day, every other day or at any other interval you choose. We create custom graphics to advertise special events and to wish your audience ‘Merry Christmas’. We look for content that is relevant to your business and target audience. As a rule of thumb, we aim to create five posts that are engaging, informational and educational to one promotional post that directly markets your business. Keeping it interesting, relevant and adding value for the customer and client is key.
Astrid and Groovetrotter Designs have been SmithWerks “go to” social media management and web design resource now for almost 2 years. In that time, because of Astrid’s expertise and creativity, we have enjoyed a dramatically enhanced social media presence which has seen positive results with bookings and revenue. Astrid also manages our website doing edits, updates and recently, a fantastic job with page additions to directly target our clients in West Vancouver and Vancouver. Very reasonably priced and very responsive to our immediate requirements, we would highly and enthusiastically recommend Astrid and Groovetrotter as a valuable addition to your marketing team.
Social Media Management
- Facebook, Twitter, Instagram setup
- Creation of custom cover and profile images
- Content Curation that is engaging, informational, educational and promotional
- Custom graphics to advertise your business and special events
- Content posting on an agreed schedule (every day, every other day etc